I guess I never really thought about it before. I could not only get my towels, cat food, outdoor furniture, but also pick up a bottle of wine all at the same location.
Being in the bi-state region our groceries have been dominated by the 2 local players; Dierbergs and Schnucks. These two have such a stranglehold on the town that we have not seen the likes of a Super Target or Super Walmart around these parts. To go into a Town & Country Target (I am pronouncing it the fancy way now that I bought vino there) and seeing a merlot on the checklane endcap really threw me. So, I had to buy a bottle to along with all of the household items I was stocking up on.
What really gets me is the part that Target is so good at merchandising sections in their store. Yet, they have not done well with this section. It would be any old aisle, just this one had finely aged grapes. I would expect so much more from the fashion leader of mass-merchandising. How about dressing up the shelves a little? Bringing in some faux wood? Maybe to trite? Maybe...but I was very underwhelmed in this section. So much so that I just found a bottle with the red Target clearance sticker (also classy for wine) and got out there.
If target can get their merchandising together, could they be like Sam's Club? I think of them for decent to great bottles of wine. It's all in the merchandising...and I guess some awareness, as it took my until May 22, 2009 until I bought alcohol from Target.
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