Saturday, September 11, 2010

Like a Good Neighbor...

...State Farm will spam you.

I have received all of this mail from State Farm over the past 5 weeks. 10 total pieces from four separate reps. What's best is the different offers they are selling.

John A. Smith tells me I can save $489 on auto coverage, but his competitor (in the same company) down the street, Brad Busch, states that I can save $696 on auto and home! Brad then followed up with another letter re-emphasizing the $696 with a Discount Double Check Certificate. Good thing I have that certificate now.

Ken Kaid LUTCF tells me that "Together we'll make it happen.". He is also touting the $489 savings on auto insurance along with the Discount Double Check. Sorry Ken. Only one piece of unsolicited mail and an offer that doesn't beat John or Brad's. I think you are out of the running.

Nobody, but nobody, is as persistent as Beth Travis Ins Agcy Inc. Beth cranked out a staggering 6 letters and post cards to me in this 5 week period. Two of the letters are identical. Pushing their homeowners insurance, but there is a tear-off reply at the bottom for me to get more info on Auto, Life, Health, Financial Review, Financial Services and other. I think I might just fill this out and return it marking other. I think my other will be "I'd like more information about:" direct mail strategies. I wonder if I would get a response? Might be worth it. She and her Agcy seem quite good at pumping out mail. At least someone is keeping the USPS afloat.

The best is that the continue to tout their "Good Neighbor service". Sorry, my best neighbors don't flood my mailbox with random junk mail. How about making those $489 and $696 offers a little better by not spending thousands on direct mail campaigns. To all of you insured by State Farm, I am sure you are glad to know that your insurance money is going towards multiple mailings for more business as opposed to keeping your rates down.